IMPLEMENTATION AND CONTROL OF MARKETING – Implementing and controlling marketing are essential and necessary to implement new strategies. Implementing marketing is a process that turns all marketing plans into action tasks, ensuring they are executed correctly to guarantee the objectives. When the marketing plan is not implemented correctly, it will not work and will mean that all the strategies we carry out do not have the desired impact.
Implementation of Marketing.
Companies currently focus on implementing marketing to make their work more effective. Implementation tells us marketing strategies’ who, where, when, and how.
The phases of an excellent marketing implementation are:
Look for all the opportunities of a business.
Analyze the market that surrounds the sector of the company.
Audience segmentation.
Formulate marketing strategies.
Design action plans.
Implement marketing strategies.
Control and evaluation of the results.
So how do we do a marketing implementation? It would do by writing a document or a presentation where the marking studies collected in detail, the objectives that the company has to achieve, the strategies that must implemented, and, finally, the planning so that everything develops correctly.
How should the structure of the marketing plan be for an exemplary implementation?
It must contain analytical marketing where the initial investigation of the company, market, and competition is included. Also, strategic marking is defined as the strategy we will follow with the marketing plan. Finally, operational marketing, where the actions will develop the systems and their economic viability in the future, is included. As for the control of marketing, we can define it as evaluating the effectiveness of the functions by which a product or service delivered to a consumer. The control of the market carried out through three fundamental mechanisms: the approval of the control methods, the supervision, and the analysis of the information. With these mechanisms, we can generate reports of the activities carried out.
Is there more than one type of marketing control?
The answer yes; four marketing control types must carried out in monitoring a marketing plan: the following.
Control of the annual plan :
Every year, it must know if the marketing plan results have achieved. It carried out through financial analysis, market share, sales, marketing campaign sales ratios, and consumer satisfaction.
Efficiency control :
This type of control responsible for improving the effectiveness of the impacts of marketing expenses and where the sales force, advertising, promotions, and distribution valued.
Strategic control :
This control involves observing if a company obtains the best market, product, or channel opportunities. This control usually used in instruments for assessing the plan’s effectiveness, in reviews of marketing excellence, and ethical and social responsibility of a company.
Profitability control :
For this type of control, it analyzed which specific points of the company are generating profit or loss. It is necessary to analyze the profitability of a product, the territory where it is located, its target, the segmentation, the channel, and the size of the order.
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Our experts are specialized in digital marketing with extensive experience and are capable of:
- Cover all the specialties of the Marketing Mix of a company.
- Optimize as much as possible to guarantee the success of each campaign in a short period through developing digital strategies.
- Measure, follow, and analyze all the related KPIs to carry out the proposed plan and obtain a winning strategy according to what sought.
- We guarantee success, optimizing each client’s budget to the maximum.
[We create, develop and measure digital strategies to later disseminate them on Google Ads or social networks, respecting all the corresponding advertising codes.] We love what we do, so we are sure that we will guarantee to help you optimize your website, improve the communication strategy, and adapt it to your interests. [We will help you improve your advertising on social networks, such as Instagram, by doing several tests and using different prototypes that best suit your needs.] Finally, we will disseminate your content with strategies to improve and increase brand positioning.
Other communication and marketing agencies that you should know
Next, we are going to see other marketing and advertising agencies that you should know:
Edition Exclusivas :
The agency must consider if you want to gather several elements in one. It is a Marketing Online agency that also has a printing service, a point to highlight because it can help manage all the graphic details of your company. It also has programmers who shape the projects and professional photographers dedicated to making the website look the best possible.
Blackbeast :
It is a digital marketing intervention based in Madrid. The professionals are in charge of efficient strategies through email and social networks to attract clients and increase sales. Among the services it offers is the improvement of corporate identity, email marketing, online store, and SEO consulting, among others.
Alternativa Creativa :
Digital marketing agency based in Alcorcón to create, improve and solve the presence of companies on the internet; that is, they design a website tailored to the companies. They carry out digital marketing advice, work on web architecture, SEO and SEM, social networks, and positioning in Google.
República Coconut :
They define themselves as more than a creative agency for audiovisual content. They design and materialize marketing and advertising strategies with the most cutting-edge technology with audiovisual and digital experience to encourage businesses to achieve their desired goals.[They have worked for recognized brands such as LG, Chanel, Corona, Red Bull, Mahou, etc.]
Mediaclick :
It is an online marketing agency specializing in email marketing that aims to achieve maximum visibility for its clients in search engines, which is why this agency stands out on social networks. Among its services available are email marketing, social media, web development, and inbound marketing.