Naming Guide to Choose the Ideal Name for Your Brand – Naming, or brand naming, is the term for the creative process used in marketing to develop a brand name. Find out more about selecting a name for your company and the naming process!
You’re still not sure about the name of your company, then. Choosing a name for a business is difficult since there are a lot of factors to consider. Still, there are methods that might assist you in identifying the ideal applicant.
This naming guide will teach you how to name your next company, walk you through the process step-by-step, and provide you with 200 calling samples to get you started. I guarantee that at the end of the journey, you will discover the name your venture will take going forward. Now let’s get going!
What is naming?
A creative process called naming, or brand naming, is employed in marketing to generate a brand name.Every business owner or marketing expert takes part in this crucial procedure for a brand because it’s a difficult undertaking that can even decide a project’s outcome.
What does the Naming mean?
According to the Cambridge Dictionary, naming means “to give someone or something a name,” to give a name to a big name or something. However, in marketing, the definition of this word takes on a much broader meaning by describing a whole set of psychological and marketing techniques.
What is the importance of naming?
When we become aware of the importance of a name for a brand, we can recognize how helpful the processes are in arriving at the ideal choice. And here are more reasons.
- It is ideal for understanding what the differentiating attributes of a business are.
- It helps to create a unique personality around a project.
- It allows us to take a competitive advantage in the segment to which a company is dedicated.
- It helps to avoid common mistakes in the process of naming a brand.
- Provides certainty of scalability to any enterprise.
It is ideal for understanding what the differentiating attributes of a business are.
Understanding the context in which a project is formed, to whom it is aimed, for what purpose, what requirements it serves, and what consumers is one of the processes that helps in the naming process to choose the appropriate name for a venture. In light of this, it is feasible to identify the features that set one project apart from another.
Helps to create a unique personality around a project
As we previously mentioned in this Branding Guide, a brand name is one of the most essential resources for a business to connect with its audience, so using it to build a business’s personality is a smart move at the moment. To start a business.
It allows us to take a competitive advantage in the segment to which a company is dedicated.
In creating a brand name, a business idea’s competition and environment must be considered. Hence, areas of opportunity can be detected in other businesses, possibly exploiting and taking advantage of when forming a new company.
Helps avoid common mistakes in the process of naming a brand
Many mistakes may be made while selecting a brand name, including coming across unfavorable connections, being mistaken for the competition, facing plagiarism charges, or not being able to register it with the Mexican Institute of Intellectual Property due to the existence of an existing project. The purpose of brand name is to steer clear of these issues.
Provides certainty of scalability to any enterprise
Starting on the right foot will always decrease tension and give us the confidence of being prepared in case the moment occurs, regardless of whether you now have the plan to expand your business to the point of entering new markets or if it is simply a hobby.
Name types, Naming guide to choosing the ideal name for your brand
Although there are many and varied brand names, it is possible to categorize the types of naming into recognizable and easily identifiable categories. Take note! Here are some of the most popular.
1. Descriptive naming
We speak of descriptive naming when a name has a one-to-one relationship with the product since it uses adjectives to describe itself.
Examples of descriptive naming:
Pizza at night, Send fast, Chocorroles, Fritos.
2. Naming with neologisms
To make it more transparent, a naming with neologisms originates from the union of two or more existing concepts.
Examples of naming with neologisms:
Netflix, Jumex, Facebook, DropBox, FedEx, PayPal.
3. Naming of acronyms and initials
When we refer to this type of naming, we are talking about all those examples of names made up of acronyms or letters.
Examples of naming with acronyms and initials:
HP, IKEA, IBM, BMW, M&M’s,
4. Abstract naming
It is considered that we are talking about abstract naming when we use newly created words that are not associated with a previous concept.
Examples of abstract naming:
Pringles, Google, Xerox.
5. Geographic naming Naming guide to choose the ideal name for your brand
We can say that geographic naming is circumscribed to the location in which it is born.
Examples of geographic naming:
Banamex, Aeroméxico, American Airlines, Comex.
6. Evocative naming
An evocative naming can describe a brand. However, it does so in a slightly more creative and suggestive way through puns or metaphors.
Example of evocative naming:
Krispy Kreme, Beats, Ruffles, Kidzania.
7. Associative naming
It is possible to consider an associative naming to those who, through puns, plan to associate the brand with a particular concept.
Example of associative naming:
Champion, Fitness, Guitar Hero, Président.
8. Author naming
We are talking about author naming when the founder of the venture is used to call the brand. It occurs more frequently in companies related to fashion or the arts.
Example of author naming:
Carolina Herrera, Chanel, Oscar de la Renta, Calvin Klein.
9. Naming experience
It is known as experience naming the one that suggests what it is like to choose said brand and the expectation one may have while using said product or service.
Experience naming example:
Shield, Fabulous, Funny, Freska.
10. Etymological naming
In etymological naming, words from Latin or Greek are taken as root to give a new meaning and relationship to the brand.
Example of etymological naming:
Pentium, Imaginarium, Gran Vita, Nivea.
What is the naming process like?
Now that you are more explicit about the importance let’s see the steps to get into the naming process. Click on each of the steps to learn more about them.
How to think of a name? Naming guide to choosing the perfect name for your brand.
If you need to think of a brand name, specific tips will help you find alternative brand names. We explain below.
1. Lean on a naming generator
The internet has a variety of naming and brand name generating tools that may assist you in selecting the best choice. You won’t, however, find one simpler than the Tiendanube brand name generator, which we suggest using here. Go ahead and give it a shot! It will provide you several name options for businesses restricted to the industry that your company is focused in, in addition to being easily accessible and user-friendly.
2. Use dictionaries or encyclopedias
Using encyclopedias, antonym, and synonym dictionaries may help your mind discover new ideas and terminology that you may not have previously thought about. You may locate the time you’re searching for online with a variety of alternatives.
3. Brainstorm with a team
When two brains are better than one, a group of friends, associates, or family members can come up with more ideas than one or two can. All they need is some guidance, and before long, you’ll have many samples of names.