Sales And Marketing Write For Us – Are you considering becoming a marketing professional but do not know the profile and the necessary skills to venture into the area? Really becoming an excellent vendor is a challenge that, in addition to requiring marketing skills, weighs a lot of study and enthusiasm in other fields, such as technology.
In fact, a good marketing professional must know the basics of the area in depth, be regularly updated and know how to use the new technology tools applied to the field. However, this is just a general snapshot of your profile.
What are the marketing and sales functions?
Marketing, also known as marketing, is “the process of intentionally stimulating the demand for and purchase of goods and services” through different strategies.
Currently, and as a direct consequence of digital transformation, marketing has evolved towards digital. In 2021, brands invested between 16% and 24% of the previous year in digital advertising.
The main functions of marketing in a company are:
Conduct market research: analyze the market where the company operates and its competitors. Execute studies to determine strengths, weaknesses, threats, and opportunities (SWOT).
Conduct customer studies to determine potential buyers with precisely the needs of the product or service.
Define the brand’s target audience: in conjunction with the previous point, study customers’ consumption behavior and habits to create marketing strategies.
Plan promotion strategies: using the collected data, plan all promotional activities. This includes media and channels to be used, messages, and metrics to be analyzed.
Evaluate results: use various KPIs to assess the strategy results and make adjustments if necessary.
You may be interested in reading: Market Segmentation: how to personalize your marketing strategies.
Regarding sales, the main functions of a company are:
set sales goals;
define business strategies;
train the sales force;
monitor sales indicators ;
Work with marketing and customer service to personalize care, improve the customer experience, and offer after-sales service.
Did you recognize that 90 % of customers will spend more on concerns that personalize the customer service they offer? As a result, 56% of companies are dedicating efforts to drive better customer experiences. This data from Zendesk’s CX Trends 2022 report shows the relevance of a company’s joint marketing and sales work.
Don’t miss this new report that will give you the confidence, clarity, and correct information to turn your customer service into a growth engine. Free access!
What is the importance of marketing and sales?
Now that you tell what marketing and sales are within a company, we will notify you about their importance and the benefits of complementing the activities of both areas.
1. Teams that collaborate with each other generate better results
Marketing and sales working together in a company help keep teams on the same page, reflected in the sales results. The better the marketing and sales areas communicate, the more fluid the work will be and the perception of the client, who will receive the precise information at the right time.
One of the moments where it is most apparent if the teams collaborate with each other is in customer service. And in fact, consumers prefer it that way and expect the areas to work together so they don’t have to repeat themselves. ( Zendesk, 2020 ).
2. Increase in qualified leads and customer retention
When marketing and sales do work that results from market analysis and customer study, the chances of generating and qualifying tips increase considerably. When the sales team has the best conversion opportunities, their job of closing deals will be more accessible, which shows in the results.
Leads (potential customers) have shown interest in your product or service. Find out how to generate centrals and increase your income. Read: Leads: what are they and how to develop them for your company?
3. Offer personalized attention
Finally, marketing and sales considerably improve the chances of offering personalized attention to customers. During the sales process, the data obtained from customers through market studies are precious for drawing up marketing (and commercial) strategies that impact the company’s target audience.
What profile does a marketing professional have?
Indeed, marketing is one of the pitches that have fully-fledged the furthermost in recent years and, as we saw previously, this is directly correlated to the digital transformation process and to the changes in the consumption mechanism that, said to be accurate, step, are becoming more frequent and intense.
Therefore, highlighting the marketer’s role is evident, which leads to it being an essential character in all concerns, regardless of the field. But, ultimately, what is the ideal profile?
The new market situation of extreme competition dominated by a succession of demands in terms of quality and efficiency wants marketing professionals to prioritize learning content from other fields, such as statements, and mastering concepts and procedures in the area. , information technology, and management.
In other words, given the current scenario, the marketing professional must be curious and seek to continually update himself.
In this sense, it is worth observing that professionals attentive to new trends can face the emerging weights of the target audience with much more agility and assertiveness. Therefore, they tend to anticipate the competition and promote marketing actions first-hand.
What are the primary selling helps?
Now that you have diagnosed the qualified profile of a seller, the spell has come to fully understand the skills necessary to enter and develop in the career.
1. Leadership
In addition to being an innate trait, leadership is solitary of the marketing skills that can be developed throughout the career.
By exercising it in the marketing environment, the specialist not only inspires his team members to work, thus influencing their drive and productivity but also enhances the probability of renovation thanks to the idealization of letters to the peripheral public, more powerful and swaying.
2. Teamwork
When it comes to solidarity, marketers often manage projects, and for everything to happen according to plan, it is crucial to have the goodwill, commitment, and collaboration of the members or group.
This is possible when the administrator knows how to exchange ideas, communicate, and develop activities aligned with other professionals!
In addition to being necessary for internal happenings, developing this fitness to act in multidisciplinary projects, actions, and tasks that cover other company sectors is essential.
3. Use of social networks
It is a circumstance that social networks are increasingly present in people’s daily lives; of this, marketers must learn to use them in favor of the aims of the sector and the firm, thus uniting them into their communication plan.
In this context, knowing how they work, being aware of network trends, detecting the most exciting for the target audience, and learning-developing campaigns and advertisements are essential points to attract and retain the audience.
Likewise, the marketer needs to constantly monitor the activity of the public and their interactions with the brand pages.
However, in addition to devoting time to these tasks, it is central to be aware of news on the networks because their rules change at least once a year.
Therefore, knowing the networks and how to implement them in marketing strategies is an essential differential before the competition, so mastering them has positioned itself as a basic knowledge of the lot and any marketing proficient who wishes to stand out in his medium.
4. Analytical aptitude
Currently, one of the most essential differentials of these mavens is knowing how to work with hypotheses and data that allow verifying the quality of the campaigns and identifying what, in fact, is present and done well and what is irrelevant or obsolete.
For this cause, it is crucial to develop the ability to use, analyze, and consider complex data since they allow adequate supporting decision-making and thus retort to the company’s marketing points.
In this sense, it is worth acquiring facts in Big Data, Business Astuteness, and other innovative methodologies that underwrite a more analytical and objective view of consumer behavior and satisfaction.
In short, the analytical and numerical perspective is one of the highly relevant marketing skills for the marketing professional since it enables:
plan more specific campaigns oriented towards the achievement of corporate objectives;
determine the appropriate performance indicators (KPIs) to verify if the objectives of each strategy are met;
set new goals ;
incorporate harmonizing tools that facilitate and optimize the performance of the professional activity.
5. Good communication
Most publicizing activities are directly related to communication, so it is essential to arrange the ability to communicate with the company’s public and other professionals in the area to adjust the network of contacts (networking) and increase job opportunities.
Likewise, it is interesting that this ability is precious in the organization’s internal environment, communicating effectually with the work team and exchanging evidence and data with the other company areas.
6. Creativity
Unlike what many believe, inspiration is not only an innate capacity and can, in this way, be developed throughout life and professional activity.
Regarding marketing proficiency, technical knowledge is essential to fulfill the sector’s tasks, yet, having an excellent creative capacity helps launch fantastic and highly efficient operations in terms of results.
We can even say that creative probable is an advantage that can directly impact brand recognition; after all, well-nigh almost all large companies have unforgettable advertising campaigns, as is the case with Coca-Cola and the Bear. Dressed as Santa Claus to give life to Christmas actions.
For this reason, if you hunger to be a professional capable of creating unique pieces, you must exercise your creativity to communicate better with the target audience and solve problems more practically and effectively.
7. Writing texts
In marketing, this competition has a particular connotation. This is because publications, internal reports, and written communications must be written clearly and objectively, thus maximizing the understanding of the message.
In short, the silhouette of the marketing professional is marked by versatility and orientation to cover new challenges. However, to enter and progress in the area, the interested party needs to have a succession of characteristics and publicizing skills that you must have learned in detail by the time you get here.
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